5 Pieces of Advice for Running a Pool Maintenance StoreRalph Nash 3 years ago Tips
Opening a pool maintenance store is a costly ordeal, requiring you to spend a lot of money on location, permits, and the products that you sell as well. Therefore, you can’t afford to make any wrong steps after you have opened such a business because you will lose a considerable sum of money. If you want to run a successful pool maintenance store, check out the following lines because here you will find 5 useful pieces of advice that will greatly help you.
1. Offer occasional discounts for the more expensive products that you have on sale
Some of the pool maintenance products that you sell, such as the robotic pool cleaners, generally come at high prices that make them an impossible purchase for a considerable part of your customers. To make these products accessible to all the people who come into your store, thus ensuring a better sale on these types of products, offer occasional discounts for them. This way, if you have an expensive robotic pool cleaner on sale, such as the Polaris F9450, offer a 20-30 percent discount for it and more people will be able to purchase it.
2. Make sure that the products you sell are fit for all budgets
When owning such a store, you have to make sure that the products you’re selling are accessible to all types of people, both the rich and those who aren’t so lucky. Therefore, you must ensure that all the different types of products that you sell fall in a wide spectrum of pricing, thus allowing everyone to make purchases from your store.
3. Train all of your employees for them to be prepared to answer any questions
What everyone hates is going into a store and asking a question for which the person working in that store doesn’t have an answer. To avoid such an embarrassing situation and to make sure that word won’t spread that your employees are not good at their job, you have to train them well. What you must do is to teach them everything there is to know about all the products that you’re selling. Also, it wouldn’t hurt to teach them as much as you can about pool maintenance in general, as many people might come in for certain information related to this subject.
4. Send newsletters to customers when new products arrive
When a new product is on sale, one most efficient ways to advertise its presence and make people curious to see what that specific item has to offer is to send them newsletters where you announce that you have that product on sale. In the newsletters, present the most important details about that specific item, showing what advantages it has and what it brings new to the table to make it more interesting for customers.
5. Advertise your business on a local radio or TV station
If your budget allows it, what’s best for you to do is to advertise your business both on a local radio station and on a local TV station. In case you don’t have enough money for both, pick only one method of promoting your business. Just make sure that you don’t skip this step because it’s essential, this type of advertising bringing in the most customers. After all, if you don’t spread the word about your business, how do you expect people to know about it?